The life insurance industry is a highly competitive market, and with all these insurance companies struggling to grab a greater market share there are thousands of insurance companies that provide life insurance quotes for those seeking life insurance coverage. While searching for life insurance, the phrase you will see more than any other is “free life insurance quotes”.While these free life insurance quotes are a valuable part of your investigation you must keep in mind several factors.First of all, it is important to keep in mind that a quote is not a contract for life insurance. It should be remembered that a quote is just an estimate of what type of coverage you qualify for and what premiums you will pay for raising a policy. One of the theories that any sales department thrive on is the concept that the more leads you create the higher their sales numbers will be. It is kind of like the philosophy that if you throw thousands of spaghetti noodles against the wall some of them will stick, well the more spaghetti thrown the more that will stick.Many insurance quotes are nothing more than a way to get the sales people in the door. They often are based on what your policy would cost if you were in great health and did not pose any risks to the company. It is a form of the old advertising ploy called the old bait and switch. They figure that after you have gone through the exhaustive application process, you will be too invested in the process and you will not want to start all over with another insurance company. It is then easier for them to charge you higher rate than what you were originally quoted.The fact is that the process of purchasing such type of insurance is a complicated system that establishes your health, and a lot of other factors. These risk factors are evaluated by underwriters to determine your actual risk. Only then will any insurance company be able to accurately determine your qualification for and the premium rate you will pay.You should, however, take in to consideration that these quotes can give you a good snapshot of what you will have to pay. It also gives you a good idea of how to compare different life insurance companies.There are hundreds of thousands of hits for free insurance quotes on the internet. Many of these are from reputable insurance companies but many are not, and they will deceive you just to get you in the door.When you are investigating term insurance it is essential that you yourself start an exhaustive search of different insurance companies, what they offer, and about what price you will most likely have to pay for the insurance you believe is the best life insurance product that is best for you and your unique situation. There are a plethora of different options available, and to be able to find the one that’s right for you, you have to know what you are looking for. Getting many quotes is an important part of your search.Term insurance quotes are based on general questions that don’t nearly consider the amount of information that the company’s underwriting department will have to know before giving you an accurate life insurance quote.Because there are so many options and products available it is important that while you are getting these free quotes that you are comparing apples to apples. It is difficult to do this because even with the same general life insurance option you are looking for, each insurance company will have its own set of conditions and benefits from their policy.The search for life insurance should be a lengthy and well educated process. Weeding out the good from the bad is a difficult task that is going to require time and effort on your part. Such quotes are part of the process, but they are only one tool at your disposal.If you have been lucky enough to have developed a relationship with an insurance agent that you trust and have known for many years they can make your search much easier if you are on your own.